Nike 'Considered' - An Environmental Sustainability Initiative |
ICMR HOME | Case Studies Collection » Business Ethics Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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ExcerptsBackground NoteNike was originally founded as Blue Ribbon Sports (BRS) by Bill Bowerman (Bowerman) and Philip Knight (Knight) in January 1964. Knight was a track athlete in the University of Oregon and Bowerman was his coach... Nike's Environmental Sustainability Efforts
The ChallengesNike started 'Considered' as a separate product line in 2005 but over a period of time, it decided to integrate it into its corporate ethos. Analysts expected Nike to face several challenges in adopting the environmentally friendly practices of 'Considered' across all of its product lines... Exhibits
Exhibit I: Picture of Nike Trash Talk |
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